Acro Media Inc Wants You To Know
Search engine optimization is the key to internet recognition. There are two categories of search engine optimization techniques, they are labeled as white hat techniques and black hat techniques. Acro Media Inc wants you to know the difference of the categories.
The white hat technique practices the unwritten search engine guidelines that are well known in the industry. This involves using techniques that are not deceiving. Some experts will tell you that white hat SEO writes the content for the user and not for the page ranking. With that in mind it is also important to make the content easily accessible to "spiders". "Spiders" are the term for web crawlers, which browses the web for the purpose of web indexing. White hat SEO guarantees that the content it indexes and ranks is the same content the user will see.
The black hat technique usually involves deception and attempts to improve rankings without following the unwritten rules and guidelines that are well known. Some of the methods used are hidden text, cloaking and keyword stuffing. Text can be hidden numerous ways. It can be the same color as the background or it can be in a postilion off screen. Cloaking is when the content presented to the web crawler is different than the content presented to the human visitor. Keyword stuffing is an outdated technique that doesn't work with the most common search engines today.
Acro Media SEO in Vancouver knows that overly aggressive search engine optimization techniques can get the client's website banned from search engines. The important rules for the client's website is to get indexed, prevent undesirable web crawling and increase popularity. Getting indexed can involve manual submission of websites to the top search engines. Web crawling is tricky. To prevent undesirable web crawling, a company must give certain instructions to "spiders". It is important to know what instructions to give so you don't cancel out the acceptable web crawling. When increasing popularity of the website, the company needs to understand cross linking between pages of the same website, adding relevant keywords (not just stuffing keywords) and URL normalization of web pages.
The white hat technique practices the unwritten search engine guidelines that are well known in the industry. This involves using techniques that are not deceiving. Some experts will tell you that white hat SEO writes the content for the user and not for the page ranking. With that in mind it is also important to make the content easily accessible to "spiders". "Spiders" are the term for web crawlers, which browses the web for the purpose of web indexing. White hat SEO guarantees that the content it indexes and ranks is the same content the user will see.
The black hat technique usually involves deception and attempts to improve rankings without following the unwritten rules and guidelines that are well known. Some of the methods used are hidden text, cloaking and keyword stuffing. Text can be hidden numerous ways. It can be the same color as the background or it can be in a postilion off screen. Cloaking is when the content presented to the web crawler is different than the content presented to the human visitor. Keyword stuffing is an outdated technique that doesn't work with the most common search engines today.
Acro Media SEO in Vancouver knows that overly aggressive search engine optimization techniques can get the client's website banned from search engines. The important rules for the client's website is to get indexed, prevent undesirable web crawling and increase popularity. Getting indexed can involve manual submission of websites to the top search engines. Web crawling is tricky. To prevent undesirable web crawling, a company must give certain instructions to "spiders". It is important to know what instructions to give so you don't cancel out the acceptable web crawling. When increasing popularity of the website, the company needs to understand cross linking between pages of the same website, adding relevant keywords (not just stuffing keywords) and URL normalization of web pages.